Why Google Reviews Matter

So, do Google Reviews help with your business rankings? Yes, of course, they do!

Simply put, Google Reviews serve as transparency and social proof to potential customers. They map out the good, the bad, and the ugly about your business.

This post will explain what Google Reviews are and why they matter for your business.

To begin with, let’s look at what Google Reviews are.

Google Reviews provide you, your customers, and the search engine bots with valuable information about your business. How? People simply go online and list their thoughts about your company in the form of a review.

These business reviews appear next to your Business Profile in Maps and Searches. This helps your business stand out on Google. In other words, Google Reviews allow any good business to prove itself to potential customers.

Additionally, the reviews from actual customers allow others to make informed decisions. Informed decisions on whether or not they should engage with your business or look elsewhere.

So, think of Google Reviews as today’s version of word-of-mouth advertising.

Why Are Google Reviews Important?

Content is key and your business’ online reviews matter. Now more than ever, it’s important for businesses to have Google Reviews.

Let’s think about this. What’s the first thing you do when seeking the services of a new business? Chances are you look them up on Google. When you look them up, the first thing that appears is the business’s reviews and average ratings. If these are not good, chances are you will go elsewhere.

Actually, more than 60% of customers check Google reviews online before they visit or contact a business. Understandably, they want to check out the experience others have had with your company before they commit to you. Why? Because customers want detailed first-hand information from their online peers. Information that will help them make decisions and become informed about the customer experience at your business.

What other benefits are there from Google Reviews?

They increase trust and credibility. This might sound strange, but a vast majority of 18-34-year-olds (91% to be exact) trust online reviews as much as recommendations from family and friends. That is, they do as long as the reviews meet certain criteria. Like (1) authenticity, (2) being in the right industry, and (3) having multiple reviews on the same site.

Because Google is one of the most trusted search engines, people give that same trust and credibility to Google Reviews. The same trust that they give to recommendations from peers.

Reviews raise the profile of your business online. People are more likely to visit your website if they see good reviews. When they visit, it increases the internet traffic flow around your business, increasing your business profile. This expands your online exposure and local SEO. Since Google’s algorithm is driven by successful marketing tactics, businesses with multiple reviews show up first in local searches. And who doesn’t want to be first!

They are beneficial for search engine optimization. If Google sees that you have good reviews, your website will be ranked higher in search engine results. Why? Because Google can see you are popular and offer customers a good experience. As a result, good reviews improve your relevance. Google’s algorithm is dedicated to giving searchers the most relevant results, so having good reviews will improve your ranking.

They allow your business to receive essential feedback. Feedback from customers helps you understand how your business is perceived by others and pinpoint areas for improvement.

Remember, the good, bad, and ugly are right there for you and everyone else to see.

Good reviews improve brand trust. People trust Google, so they trust reviews found on your Google Business Profile. The greater the number of good reviews the better your ‘star-rating’.
Bad reviews are opportunities for improvement. Bad reviews may sting at first, but they will tell you what you’re doing wrong, and where you can improve. They also serve you by knowing what your customers expect.
Ugly reviews and disputes. You can contact Google directly via their support page if a Google Review is fake or grossly misleading. Once you’ve submitted a dispute, a team will review your case and decide whether or not to remove the review.

So, do Google Reviews matter to Wills Transfer? Yes, they do, and here is why.

Our Mission

In 1945, our company was founded on the belief that positive customer relations are essential to making our business successful. Now, with over 75 years of experience, we have learned that this is 100% true.

We operate our business strategy from a “People Matter” viewpoint. That goes for our customers, workforce, partners, and suppliers.

Our goal is to develop and maintain strong relationships built upon trust and collaboration as the backbone of our company.

Our Values

We strive to develop and maintain strong collaborative relationships with our team, customers, and suppliers.

Wills operates with honesty, integrity, and fairness. We are customer focused on providing proactive solutions and we are committed to continuous improvement.